Swiss Start-up Revolutionizes Weight Loss - WICU12/WSEE Erie, PA News, Sports, Weather and Events

Swiss Start-up Revolutionizes Weight Loss

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SOURCE ERIB Ltd.

BERN, Switzerland, February 19, 2013 /PRNewswire/ --

OECD suggests nearly every second person in the developed world is overweight or obese. Existing weight loss methods bring short-term results, are reactive and symptomatic, with side effects or with costly or painful surgical complications. ERIB, a Swiss startup from Bern, wants to address obesity in a revolutionary manner with its WeLoxx, a personal wrist-worn device enabling proactive personal weight loss.

http://dl.dropbox.com/u/75272882/WeLoxx_ShapeOne_duo.jpg

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ERIB employs scientific evidence linking reduced speed of eating with good metabolism, weight-loss, and better health. The WeLoxx device, with its LED traffic lights system, suggests a predefined healthy interval between our bites during meals resulting in extended chewing time. Consequently, with fewer bites, we consume less food during the first 20 minutes of the meal. 20 minutes has been scientifically proven to be the time needed for the human body to send a satiety confirmation to the brain.

WeLoxx is unique in its proactive approach to changing behaviors. Using a sensor, WeLoxx records and recognizes your hand's plate-to-mouth movements and counts down to indicate with its 'traffic lights system' showing how long you still have to chew until your next bite.

http://dl.dropbox.com/u/75272882/Laptop%26WeLoxx_Final_12x8_jpg.jpg

In addition to its device, WeLoxx has an online platform in the pipeline where users can upload and compare achievements and receive an incentive currency for sustained eating habits improvement.

Schools, companies and resellers are welcome to preorder a WeLoxx device until March 6^th at:

http://www.indiegogo.com/WeLoxx

Contact:

Mr. Erwin Richard
Tel: +41-31-951-20-21
Fax: +41-31-951-20-21
Mob: +41-79-725-04-33
http://www.weloxx.com
e-mail: team@eribch.com

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