Do Your Business Communications Fall into the "Corporate Speak" Category? - WICU12/WSEE Erie, PA News, Sports, Weather and Events

Do Your Business Communications Fall into the "Corporate Speak" Category?

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SOURCE www.IshmaelsCorner.com

SAN JOSE, Calif., Feb. 22, 2013 /PRNewswire/ -- In a world where everyone has access to "speaking pulpits," the noise level has never been greater.

(Photo: http://photos.prnewswire.com/prnh/20130222/AQ64496)

Yet, many companies continue to focus on pristine messages in communicating to the outside world.

Jargon.

Numbers.

Promotion.

Etc.

Audiences tune out such efforts.

On the other hand, science and anecdotal evidence show a storytelling approach to communications resonates with people.

This SlideShare deck at www.IshmaelsCorner.com reminds us storytelling wins over corporate speak (with rare exceptions, such as quarterly earnings). 

Lou Hoffman is CEO of The Hoffman Agency, a global communications consultancy headquartered in Silicon Valley. He blogs on the intersection of storytelling, traditional PR and digital communications at www.IshmaelsCorner.com.

Hoffman Agency Contact: Sara Staffaroni at sstaffaroni@hoffman.com, 408/286-2611

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