Officials from the Automobile Racing Club of America (ARCA) and Herr Foods Inc. announced that the Pennsylvania-based snack food producer will continue their marketing presence within the 2013 ARCA Racing Series presented by Menards.
Herr's has agreed to extend their "Official Snack Food of ARCA," sponsorship program, and will once again sponsor the "Herr's Live Life With Flavor 200" ARCA Racing Series event at Madison International Speedway in Madison, Wisc. for a third consecutive year. In addition, Herr's will also continue to be the title sponsor of the June 30 ARCA Racing Series visit to Winchester Speedway in Winchester, Ind.
"This motorsports sponsorship program is a direct result of the business-to-business relationship between Herr's Foods and Menards," said Mark Gundrum, Vice President of Business Development and Corporate Partnerships for ARCA. "The end result is increased business and product sales for Herr's."
The Herr Foods Chase the Taste 200 will once again highlight an "All-ARCA" weekend at Winchester Speedway in June. ARCA Racing Series Practice and Menards Pole Qualifying presented by Ansell will take place on Saturday, June 23, along with racing by the ARCA Truck Series and ARCA/CRA Super Series Late Models. The Herr Foods Chase the Taste 200 will go green at 2:00 p.m.
The Herr's Live Life With Flavor 200 at Madison International Speedway begins with Menards Pole Qualifying presented by Ansell on Saturday, Aug. 24 and the race on Sunday, Aug. 25.
Race fans will have the opportunity to "Save Big Money" on tickets to both Herr's sponsored events, as Menards Stores will sell advance tickets for each at substantial discounts.
"Herr's and Menards have become very important strategic marketing partners, not only for Madison International Speedway, but for the entire ARCA Racing Series," Gundrum said. "Herr's involvement with the tour and our presenting sponsor positions them as a very important marketing partner for ARCA."
ABOUT HERR FOODS: Herr Foods was founded in 1946 in Lancaster, Pa. Today, Herr Foods is a leader in the snack food industry. While continually introducing the innovative products and packaging needed to satisfy ever-changing appetites and tastes, Herr's full line of quality snacks now consists of more than 340 items, including potato chips, pretzels, tortilla chips, cheese curls, popcorn, crackers, nuts, pork rinds, onion rings, and meat sticks. All are available in a variety of shapes, sizes and flavors.
ABOUT ARCA: The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.