American's are rolling out the red carpet for mom this year. The National Retail Federation expects Americans to spend about $21 billion on Mother's Day presents. That's up about 10 percent from last year.
The most popular gifts include flowers, clothing and gift cards. But electronics and jewelry aren't out of the question. Local business owners hope to see a stream of business over the next few days.
"Mother's Day is a very important holiday for florists," says Heather Stubbs, owner of Myrtle Flowers. "It's about 20 percent of our overall yearly sales, so we really cherish Mother's Day."
"If I was to rate all of the big eating holidays, Mother's Day is the number one holiday," says George Mancy of Mancy's Italian Grill.
In addition to mom, the Retail Federation found wives, daughters and grandmas were second in line to get gifts. The average person will spend about a $168.94 on the holiday, up from $152.52 last year.