The new look 2013 Detroit Lions won't be the only thing attracting attention inside Ford Field this Sunday when they play the Minnesota Vikings – fans will surely notice an entire new section of seating – the "Quicken Loans Dream Seats" – located above Section 100/141. The new premium seating section and several other branding elements are all part of a multi-year partnership between Quicken Loans and the Detroit Lions.
The Dream Seat section, the only of its kind in the National Football League, will feature 54 overstuffed black leather recliners embroidered with the Quicken Loans logo. The comfortable seats will also have large high definition LCD televisions mounted in front of them so the fans in the section can catch up on scores from other games or watch replays of the amazing action taking place inside Ford Field. An additional eight "premium" Dream Seats will be located in the first row above the player tunnel where the team enters and exits the field, offering amazing views of the action, and the opportunity to get very close to the Detroit Lions superstars.
The Dream Seats will be available to team members and business partners of the Quicken Loans family of companies for all Detroit Lions home games, as well as select events taking place at Ford Field.
"When you are betting big on Detroit, like we are doing, there is really nobody better to partner with in the city than the Detroit Lions," said Jay Farner, President and Chief Marketing Officer of Quicken Loans. "But we didn't just want to do something conventional, we wanted to create a strong lasting relationship, while also rewarding our hard working team members. We've certainly accomplished that with the Dream Seats, I've never seen anything like this – it's like a suite, but with much better seats and your own TV."
In addition to the Dream Seats, the sponsorship contains several other elements, including:
"This is a tremendous opportunity to work with a great Detroit-based company who is as dedicated to the city of Detroit as we are," said Detroit Lions President Tom Lewand. "We are excited to be able to offer a premium experience to the Quicken Loans team, and look forward to working as partners for years to come."