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SOURCE Lattice Engines
Joins executives from Dun & Bradstreet, Rapleaf and salesforce.com to discuss the emergence of data-driven customer profiles
SAN MATEO, Calif., Oct. 3, 2013 /PRNewswire/ -- Today Lattice Engines announced that CEO Shashi Upadhyay will be presenting at the DataWeek 2013 Conference & Expo today in San Francisco. Shashi will join Dun & Bradstreet SVP Noam Reininger, Rapleaf CEO Phil Davis and salesforce.com SVP Andy MacMillan in a panel moderated by Forrester analyst Fatemeh Khatibloo titled, The Emergence of Data-driven Customer Profiles.
Lattice was recently recognized as the Top Innovator in Customer Intelligence in the DataWeek 2013 Awards. According to the nomination, Lattice won for its unique ability to bring together every relevant buying signal found internally and externally on the web, in social media and other proprietary sources. By combining it with advanced predictive analytics in easy-to-use applications, Lattice identifies attributes indicative of buying behavior so marketing and sales know where to focus their efforts.
Lattice at DataWeek 2013
About Lattice Engines
Lattice delivers data-driven marketing and sales applications that enable companies of all sizes to predict and close their next customer. By combining every relevant buying signal in the world with advanced predictive analytics, companies stop guessing and start relying on data science in an easy to deploy application that anyone can use. Lattice's rapidly growing customer base, including Dell, SunTrust and VMware, uses its open and secure applications to generate 75 percent more pipeline, triple conversion rates, and double win rates. Lattice is backed by Sequoia Capital and NEA with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @Lattice_Engines.
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