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SOURCE Hanna Lee Communications, Inc.
From cachaca to "global" Scotch, from "cocktails to go" to high-tech bartending, the new year promises to be very spirited indeed.
NEW YORK, Jan. 8, 2014 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning marketing agency that integrates traditional public relations with innovative social media marketing, today announces the results of its first Hanna Lee Communications Cocktails and Spirits Forecast.
NEW YORK, Jan. 8, 2014 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning marketing agency that integrates traditional public relations with innovative social media marketing, today announces the results of its first Hanna Lee Communications Cocktails and Spirits Forecast.The inaugural edition of the forecast features 14 tippling trends that will shape on- and off-premise consumption in 2014 from top beverage expert Noah Rothbaum, Liquor.com 's editor-in-chief and author of "The Business of Spirits."
"We were very excited to work with Noah to gain his insights into what's ahead in 2014 for cocktails and spirits," says Hanna Lee, President and Founder, Hanna Lee Communications. "This forecast will benefit the spirits and cocktail industry overall, as well as the media who cover it. We plan to undertake this forecast on an annual basis with a range of experts as our way of giving back to the industry."
"2013 was a great year for drinkers, with a range of excellent new bars opening across the country and many important new spirits entering the market," says Rothbaum. "2014 is shaping up to be just as exciting. Both innovations and a return to classics will continue to drive growth."
The 14 trends for 2014 are as follows:
1. Locavore Tippling
2. Drink Vodka Like a Russian
3. Saude! (That's "Cheers" in Brazil)
4. The Professional Cocktail Party
5. High-Tech Bartending
6. Bourbon and Rye Renaissance
7. Cocktails To-Go
8. Flavor Bombs
9. Global "Scotch-Like" Whiskies
10. Truly Vintage Spirits
11. Simple, Classic Cocktails
12. Overproof Spirits
13. Rum and Tequila: The "New" Sipping Spirits
14. Price Hikes and Bargains Galore
Editor's Note: Noah Rothbaum is available for interview, with a photo upon request.
About Noah Rothbaum
Noah Rothbaum is the editor-in-chief of Liquor.com and the author of The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink. Liquor.com is the winner of the 2013 James Beard Award for its "How to Cocktail" video series and the 2012 Tales of the Cocktail Spirited Award for Best Cocktail Writing.
Rothbaum has spoken at a number of industry conferences, including Tales of the Cocktail, the Boston Cocktail Summit, Thirst Boston and the National Restaurant Association Show, and has guest-lectured at the Culinary Institute of America, Georgetown University's McDonough School of Business and Lehigh University. He has also judged several cocktail competitions and been quoted in a wide selection of publications and websites, including O, The Oprah Magazine, BrandWeek, Beverage Media, Nation's Restaurant News, BBC.com, TravelandLeisure.com, MoneyWatch.com, SmartMoney.com, CNBC.com, MarketWatch.com and Forbes.com.
According to Chicago magazine's chief dining critic, Jeff Ruby, "Rothbaum knows drinking like Newton knew gravity, but he's not all high and mighty about it, creating laws and whatnot." And The Wall Street Journal's Speakeasy blog called him "one of the smartest tipplers (and writers on spirits) we know."
In addition, Rothbaum has written for The New York Times, The Wall Street Journal, Food & Wine, Food Network Magazine, Gastronomica, Esquire, Details, Men's Journal, Men's Fitness, Life, NYMag.com, TheAtlantic.com and Portfolio.com.
About Hanna Lee Communications, Inc.
Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning marketing agency that integrates traditional public relations with innovative social media marketing. It is specialized in hospitality and lifestyle PR, including spirits, wine, food and travel, as well as event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.
The agency has created a number of successful PR, event management and social media case studies that have earned recognition from prestigious national and international organizations that include PR News' Platinum PR Awards, PRWeek Awards, SABRE Awards, PRSA-NY's Big Apple Awards, The Communicator Awards, The Bulldog Awards and the W 3 Awards. In addition, through its multi-year PR campaign for Mionetto Wines, Hanna Lee Communications contributed to developing the now popular Prosecco category in the U.S.
Hanna Lee Communications' client experience includes the Manhattan Cocktail Classic, Campari, Louis Royer Cognac, Santa Teresa Rum, The Dead Rabbit, PAMA Pomegranate Liqueur, TINCUP American Whiskey, GRACE Restaurant and Pub, Leblon Cachaca, Cooper Spirits' Lock Stock & Barrel Rye Whiskey, Melibea Urban Mediterranean Restaurant, Atsby Vermouth, Pisco Control C, Sobieski Vodka, Marie Brizard Liqueurs, Michael's New York, MONO+MONO Restaurant, Forcella Pizza Restaurant Group, Rayuela Restaurant, Macondo Latin Tapas Bar, San Domenico New York (now SD26), Japan Week, Wines of Croatia, Terra Andina Chilean Wines, Mionetto Wines, G7 Portuguese Wine Consortium and others.
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