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SOURCE Leading international gamification
LONDON, January 9, 2014 /PRNewswire/ --
The UK's first meeting dedicated to gamification has been announced for March 26-27th in London.
Leading international gamification experts are due to speak at the first ever Enterprise Gamification Europe, a two-day event dedicated to helping marketing and digital professionals marketers and apply gamification to help improve their business modelling in the ever-changing, completive and fast-pace game of marketing.
Following a run of recent articles in MarketingWeek and other major publications, 'gamification' has set the blogosphere on fire and is the talk of customer-facing marketing and sales from some of the world's leading brands.
So what is gamification? The practice of applying game theory (essentially a good dose of behavioural psychology) to traditional marketing, sales and engagement methods.
There are already many examples of successful gamification demonstrating significant increases in revenue, customer acquisition, customer loyalty and advocacy, upselling, web traffic, site stickiness and many other opportunities.
"If you're wondering how marketing and sales can innovate in 2014 to drive revenue -
look no further than gamification." - Marketing IQ
Leading international gamification experts/gurus will guide you through the practicalities:
Key benefits of attending:
Enterprise Gamification Europe will take place on 26-27th March 2014 in London. Find the full programme, speaker list and registration form at http://www.enterprisegamificationeurope.com/news, call +44 (0)20 7036 1300 or email email@example.com.
Press are invited to attend this key industry event. If you would like a complimentary press pass please email Elena Patten at: firstname.lastname@example.org
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