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SOURCE Wonderful Pistachios
Nation's Largest Pistachio Grower Asks America to "Count Our Nuts" for Chance to Win $100,000; Unveils New Campaign Theme
LOS ANGELES, Feb. 2, 2014 /PRNewswire/ -- Wonderful Pistachios today revealed two new commercial spots featuring Stephen Colbert, Emmy-award winning host and executive producer of Comedy Central's "The Colbert Report", during the Big Game. The two :15 spots appeared in the 2nd quarter of the game and featured the brand's new campaign theme, "Get Crackin', America".
In addition to the new TV spots, also starting today, America's beloved snack nut is kicking-off the "Count Our Nuts" sweepstakes. Starting on February 2, viewers will have the chance to win $100,000 by guessing the number of pistachios in Stephen Colbert's library as shown in Wonderful Pistachios' "Part Two" Big Game spot.
"We are always looking for ways to further extend the excitement of our commercial spots and a unique digital activation for Big Game viewers is the perfect way to build buzz," said Marc Seguin, vice president of marketing, Paramount Farms, maker of Wonderful Pistachios. "And with a $100,000 grand prize, who wouldn't want to join in on the fun?"
In addition to the grand prize, there will also be hundreds of daily prizes given away through February 16. In order to qualify, fans must follow Wonderful Pistachios on Twitter, @Getcrackin, and tweet with #getcrackinamerica. Official rules can be found at www.countournuts.com.
To learn more about Wonderful Pistachios and to find a retail location near you, visit getcrackin.com
About Wonderful® Pistachios
The Wonderful Pistachios brand features upscale, premium packaging and a bold contemporary look, appealing to a sophisticated, health-conscious consumer. Wonderful Pistachios are grown in part of the San Joaquin Valley, the agricultural heartland of California. Wonderful Pistachios are available in a variety of sizes at retail outlets and grocery stores nationwide. For more information about Wonderful Pistachios or the "Get Crackin'" campaign, visit getcrackin.com, facebook.com/wonderfulpistachios and twitter.com/getcrackin.
About Paramount Farms
Part of Roll Global LLC, headquartered in Los Angeles, Paramount Farms is one of a group of privately-owned, affiliated companies that comprise the largest farming operation of tree crops in the world. Paramount Farms is the world's largest grower and processor of almonds and pistachios; in tandem with our Grower Partners, we farm 125,000 sunny acres (50,000 hectares) that deliver 450 million pounds (204 million kg) of nuts. Our specialty crops are grown, processed and marketed under one entity, Paramount Farms, ensuring the finest quality every step of the way – from our trees to your hearts.
About Stephen Colbert
Stephen Colbert is best known as the host, writer and executive producer of the long-running Emmy® and Peabody® Award-winning series "The Colbert Report" on Comedy Central. Utilizing his unique persona and extraordinary platform, Colbert has impacted the cultural discourse in profound ways. In addition to his work as a satirical news pundit, Colbert is also a New York Times best-selling author and accomplished actor.
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