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The Brand Kicks Off Fashion Week with New Virtual Product That Bridges Offline and Online Experience
EASTON, Pa., Feb. 10, 2014 /PRNewswire/ -- Crayola, a colorfully innovative brand for over 100 years, today announced the launch of My Virtual Fashion Show, a new product that lets kids design their own fashions and bring them to life on a virtual runway, just like professional designers.
My Virtual Fashion Show sparks the creative vision of the next generation of fashion designers and style icons by inspiring kids to create unique, colorful fashion designs in their Crayola sketchbook. When the designs are ready, kids can showcase their creations in a virtual fashion show on their device and share designs via email, directly from the app.
"At Crayola, we are all about giving kids innovative and relevant products that spark creative experiences. We know kids love fashion and design so giving them a way to express their unique style both offline and online seemed like a perfect fit," said Kip Olmstead, Executive Vice President of Global Product Development and Chief Marketing Officer at Crayola. "My Virtual Fashion Show is the first and only product of its kind that allows a seamless transition between their real life fashion creations and the virtual experience and we are so excited for it to help kids everywhere unleash their original vision."
Crayola's My Virtual Fashion Show Fashion contains: a fashion portfolio, 20-page fashion sketchbook, 12 short colored pencils, and My Virtual Fashion Show app (compatible with iOS and Android devices). It is available in store and online at select retailers nationwide.
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Inc., is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com.
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