Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
ReactX Powers The World's First Open Programmatic, High-Impact Custom Advertising Marketplace Across All Screens and Devices
PALM DESERT, Calif., Feb. 10, 2014 /PRNewswire/ -- Skinected announced today, at the Interactive Advertising Bureau's (IAB) Annual Leadership Meeting (ALM) in Palm Desert, California, that the company is changing its name to ReactX. ReactX stands for "reactive exchange" and is one of the most powerful, open and customizable high-impact premium RTB advertising technology platforms on the market. Under its new name, ReactX will continue to be a leader in the automation of billions of digital brand dollars across all screens programmatically.
ReactX will carry forward Skinected's legacy in delivering the industry's most innovative custom ad integrations, for non-standard, large canvas and adaptive RTB executions. In the past year, ReactX has experienced incredible growth as the leading global independent advertising technology firm in the high-impact, custom RTB advertising marketplace.
"ReactX inherits an incredibly strong position in the rapidly growing, custom programmatic advertising marketplace, and is well positioned for 2014 to shift a significant percentage of the ever-increasing budgets that brands spend each year on manual custom ad buying, into our automated and scalable platform," said Chip Meyers, CEO, ReactX. "Under the new ReactX banner, the company will continue to innovate the real time delivery of high impact, branded integrations that are trafficked and deployed across multi-screen environments for our 100+ global buy and sell side customers."
Skinected was the first company to circumvent the often-expensive pre-qualification process (which could run as high as $40k+ per site) for high impact, programmatically served custom ad integrations. ReactX is well positioned to be the market leader to drive the estimated $200 billion in brand dollars into RTB that currently sits outside of digital, due to the lack of scale and automation for premium custom ads.
"Running custom programmatic advertising, automated at scale within a managed channel is pretty easy, if you invest enough time and money to ensure ads are pre-qualified," said Melina Gisler, Head of Product at Unanimis, Orange. "After quite a bit of due diligence, we found that ReactX could provide us with the scale, automation and data-rich targeting we needed to run high impact programmatic advertising in real-time and without the expense of pre-qualification."
ReactX is the industry's most powerful, open and custom premium high-impact advertising technology platform. The company serves the largest and most innovative buyers and sellers of online advertising by helping them to scale high impact ad units across biddable inventory that previously were only available in direct buys. Led by pioneers of premium display and rich media, ReactX allows brand marketers to marry their reach and engagement goals by combining the impact and engagement of rich media, large canvas type ads with the efficiency and scale of programmatic buying. Based in Venice, CA, ReactX is advised by an outstanding group of industry leaders such as Mike Wann, CRO Fullscreen; Ari Paparo, EVP Bazaarvoice; Max Mead/SVP Tubmogul; and Alex Berger, Founder of the Oligarchs and Entjoy. For more information on ReactX, please visit WWW.REACTX.COM.
©2012 PR Newswire. All Rights Reserved.