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SOURCE Mobile Media Summit
Two-Day Summit Will Bring Together Top International Agencies and Brand Executives
LOS ANGELES, Feb. 17, 2014 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America, has partnered with the GSMA to produce Mobile Media Summit @ Mobile World Congress, taking place Feb. 25-26, 2014 in Barcelona's iconic Fira Montjuic.
Mobile World Congress is the largest event in the mobile industry, while Mobile Media Summit's conferences engage the top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world. The Mobile Media Summit @ Mobile World Congress will be the destination for these groups to come together to discuss the ever-expanding mobile media and advertising market.
The two-day Summit will commence with "30,000 Feet and Climbing: What CMOs Want in Mobile," with Ogilvy Chief Digital Officer Brandon Berger, Mindshare Worldwide Chief Digital Officer Norm Johnston, Universal McCann Germany CEO Sven Weisbrich, PHD Network Chief Operating and Digital Officer Craig Atkinson, and moderator Scott Swanson, President of Global Advertiser Services, Opera Mediaworks. Location targeting, hyperlocal advertising, cross-screen, RTB and much more will be covered throughout the event, which will close with "Brand Ballers," featuring Nestle Global Chief of Digital Pete Blackshaw, L'Oreal Paris VP-Global Integrated Communications Marie Gulin, Intel Global Media Director Rebecca Brown, and moderator Mike Parker, Chief Digital Officer, McCann Erickson.
"The Mobile Media Summit is the leading conference in mobile today, bringing together the most dynamic thought-leaders in mobile media and advertising from around the world. Unlike any other conference, Paran and the Mobile Media Summits tackle the critical topics from the advertiser perspective that will drive innovation and grow the market for everyone," said Jonathan Anastas, VP-Global Brand Marketing and Head of Digital & Social Media at Activision.
Mobile Media Summit founder and CEO Paran Johar shared, "I am thrilled to be working with Mobile World Congress and very excited to bring together the international advertising community to discuss how mobile is changing the world. As consumers shift from PC to mobile as their main access point for interaction with people, places, services and commerce, we can't deny that mobile is becoming the primary medium of engagement for innovative marketers."
Mobile Media Summit conference pass holders are also able to attend the mPowered Industries Programme keynotes at Montjuic and access the Mobile World Congress Exhibition at Fira Gran Via.
The event sponsors and partners include AdTruth, BlueKai, Google, Kargo, Medialets, Millward Brown Digital, OpenX, Opera Mediaworks, Sonata, Tagged, Tremor Video, Verve, WapStart, xAd, the 4A's, AdMonsters, the Ad Club of NY, Advertising Age, Chief Marketer, ClickZ, European Supermarket Magazine, Fierce Wireless, Folio, the IAB, the Location Based Marketing Association, The Makegood, MadAve Mobile, MobiThinking, VentureBeat, the Wharton Future of Advertising School and Women in Wireless.
Featured speakers at Mobile Media Summit @ Mobile World Congress include:
About Mobile Media Summit
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 750 speakers and well over 10,000 attendees. Click on http://www.mobilemediasummit.com for more information.
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