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SOURCE Research and Markets
DUBLIN, Feb. 17, 2014 /PRNewswire/ --
Research and Markets
) has announced the addition of the
report to their offering.
Online and mobile payments are increasing in Europe, with new channels emerging
The recent "Europe Online Payment Methods Report 2013 - First Half 2013 provides information about the movement toward online and mobile purchase transactions. The report is based on recently published information from a variety of sources and details the latest trends and news on the topic, with projections of continued growth in the next few years.
In Central Europe, awareness of mobile payment methods was relatively high in 2012, reaching over two-thirds of mobile Internet users in Germany, Austria and Switzerland. The usage rates, however, were much lower, reaching a small two-digit percentage share. The most used online payment methods in German B2C E-Commerce in the second half of 2012 were credit card, invoice and PayPal. Mobile NFC based payments were not yet spread in Germany in 2012, but are expected to increase in use as banks, credit card companies and telecom operators test the technology involved. The Otto Group launched the mobile payment project called Yapital in early 2013.
In Western Europe, the United Kingdom and France are on the path to adoption of alternative payment methods. In the UK, payment by card held the largest share of total payments in B2C E-Commerce in 2012, followed in distant second by micropayment services. Mobile payments are expected to increase in use in the UK, as the UK Payment Council plans to launch a secure mobile payment service in spring 2014 and PayPal plans to offer a mobile payment solution with the name of PayPal Here in summer 2013. In France, bank card was the preferred online payment option in B2C E-Commerce in 2012, followed by micropayment services.
Countries in Eastern Europe are also participating in the movement to online and mobile payments. In Russia, cash remained the main payment method in B2C E-Commerce in 2012, but online payments gained in both awareness and usage. By far the most popular among online payment methods in the beginning of 2013 was bank card, followed by e-money and online banking. Electronic payment providers in Russia saw a significant growth in revenue in 2012. Payment via Internet bank was the most preferred payment method in B2C E-Commerce in Poland in 2012. In Turkey, online payments by bank cards grew by a third in 2012. Mobile payments were also on the rise in Turkey, reaching a high double digit number in millions of Euros. By 2015, it is expected to reach a large triple-digit figure.
Key Topics Covered:
1. MANAGEMENT SUMMARY
2. Europe (Regional)
3. Central Europe
4. Western Europe
5. Eastern Europe
For more information visit http://www.researchandmarkets.com/research/6bh3jw/europe_online
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