WealthEngine Secures $7M Series B Funding Round to Exploit Momentum for its Marketing Optimization Solutions - WICU12 HD WSEE Erie, PA News, Sports, Weather and Events

WealthEngine Secures $7M Series B Funding Round to Exploit Momentum for its Marketing Optimization Solutions

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SOURCE WealthEngine

New Round of Investment Brings Experience and Funding to Drive Company's Next Phase of Growth

BETHESDA, Md., May 5, 2014 /PRNewswire/ -- WealthEngine, the leading provider of marketing intelligence and real-time prospecting solutions, today announced a new round of venture capital funding. Existing investors, Novak Biddle Venture Partners, were joined in the round by Streamlined Ventures, HKB Capital, and a number of investors who have among them founded or invested in market changing technology companies such as Google, Klout, Salesforce, and Juniper Networks. 

The investment supports WealthEngine's strategy to capitalize on the emerging opportunity for data-driven solutions that optimize marketing spend and enables hyper-targeted prospecting. Earlier this year, the company announced the addition of seasoned executives to its leadership team and recently announced the acquisition of BrightContext, a leader in massively scalable streaming data analytics. BrightContext's expertise, vision, and investors from comScore and Google Analytics, will leave an indelible mark on WealthEngine's growth.

"This investment round is yet another sign of the momentum that we are seeing in this market and a sign of confidence in the strategy we have embarked upon" says Tony Glowacki, CEO of WealthEngine "With the additions to the leadership team we have made this year, some key customer and partner wins and the innovation that we are already seeing as a result of the BrightContext acquisition, it's already been a landmark year for WealthEngine. But what we were looking for more than anything with this round was to bring on-board an expanded network of seasoned technology investors who are committed to help the company realize its vision.  We've definitely achieved that."

WealthEngine is an established leader in the provision of data, analytics and marketing services that allow marketers and fundraisers to get a deep understanding of a customer or prospect's wealth, lifestyle and spending behavior.  For more information, please visit www.wealthengine.com.

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About WealthEngine

WealthEngine™, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company's unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

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