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MISSISSAUGA, ON, June 4, 2014 /CNW/ - Before defending his victory at the Canadian Grand Prix in Montreal later this week, Infiniti's Director of Performance and Quadruple FIA Drivers' Formula One™ World Champion, Sebastian Vettel, put the Infiniti Q50 sports sedan through its paces at Canadian Tire Motorsports Park. Joining Sebastian in the car for more than 50 laps was a group of media and special guests – all of which left with a better understanding of what driving - and the Infiniti brand - are all about.
Photos and video available at www.infinitinews.com
"It was a good experience to share my passion for performance with others," said Sebastian Vettel. "The speed of the track, the excitement of the participants really made today special and was a great warm-up before I head to Montreal and focus on the race."
Vettel was not alone today as Red Bull ambassador and 13-time Grand Prix winner, David Coulthard, was also on-hand to give media and guests driving tips before letting them try the Infiniti Q50 for themselves on an autocross course. The Infiniti Q50 Eau Rouge Concept inspired by Formula One, was also on display providing a glimpse of Infiniti's design prowess for high-performance vehicles.
"The Infiniti brand is on the move and the Q50 demonstrates not only our new design direction, but the next level of inspired performance which will extend across our expanding line-up," said Stephen McDonnell, Managing Director, Infiniti Canada. "When you have the world's top driver providing real input into the performance of your cars, you know the final product will be something fun to drive. Today, we were able to show that connection and it was thrilling for everyone involved."
Located just outside Toronto and recognized as Canada's Home of Motorsports, Infiniti hosted the event at Canadian Tire Motorsports Park to demonstrate the performance capabilities of the award-winning Q50 sports sedan with the driver whose input helped make it the car it is today – the brand's Director of Performance, Sebastian Vettel.
"Helping to develop the Infiniti Q50 was a very different type of driving duty for me but I approached it in more or less the same way as we do it with our Formula One car," said Vettel. "I am looking forward to working closely with Infiniti in developing more of its road cars into the future."
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in approximately 50 countries. The Infiniti brand was launched in 1989. Infiniti's range of premium automobiles is currently built in manufacturing facilities in Japan and the United States. Production in China and Europe will start soon along with the expansion of the brand's portfolio.
As the Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing, Infiniti has a far-reaching technical collaboration with the Formula One team, and Sebastian Vettel, its triple World Champion driver, serves as Infiniti's Director of Performance.
Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the all-new Q50 luxury sports sedan, Q60 coupe and convertible, Q70 performance luxury sedan, QX50 luxury crossover, QX60 7-passenger luxury crossover, QX70 performance luxury crossover and the QX80 full-size luxury SUV.
More information about Infiniti, its Total Ownership Experience® and its industry leading technologies can be found at www.infiniti.ca. For the latest news on Infiniti, visit media.infiniti.ca or media.infiniti.ca/fr, "like" Infiniti on Facebook facebook.com/infiniticanada or follow the brand on Twitter twitter.com/infiniticanada.
About Infiniti in Formula One:
Infiniti, the premium automotive brand, starts the 2014 season as Title Partner and Vehicle Performance Partner of Infiniti Red Bull Racing. With a deepened technical collaboration across people, process and technologies, an 'open door' approach is enabling both sides to access a pool of innovation, new technologies and R&D resources in the shared pursuit of precision and performance.
Since the partnership's inception in 2011 it has already seen the launch of the Infiniti FX Vettel Edition and product development input from Sebastian Vettel and test driver Sebastien Buemi for the all-new Infiniti Q50 premium sports saloon. Infiniti continues to be the most visible automotive brand in Formula One, and the deepened partnership will ensure closer alignment on an increasing number of future team collaborations.
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