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SOURCE TTI Floor Care North America
The iconic brand offers star athletes opportunity to stay humble via popular versatile vacuums
GLENWILLOW, Ohio, July 14, 2014 /PRNewswire/ -- The ESPN ESPY awards will be giving star athletes and celebrities the traditional swag bag this year during the Wednesday, July 16 ceremony, that is if you consider it "traditional" to give millionaires a vacuum cleaner.
The Dirt Devil® brand, known by the red that decorates its line of ultra-convenient and affordable floor care products, has added two rather unique cleaners to the mix of luxury spa products and smartphone-enabled breathalyzers.
"We're proud to be associated with the ESPYs," said Dirt Devil Vice President David Cheney. "We're excited to be involved with an organization honoring such amazing athletes and their accomplishments."
This year, the best runners, hitters and jumpers in America will be walking away with the versatile Dirt Devil Lift&Go and the Hand Vac 2.0.
High-rated* by consumer's reviews on DirtDevil.com and WalMart.com, the Lift&Go is Dirt Devil's first convertible carry-canister vacuum. Offering "3-in-1" versatility, the Lift&Go is a powerful upright that can transform into a hand-held canister vacuum ideal for reaching high corners and stairs. Add an on-demand wand and the Vac+Dust floor tool, featuring a washable microfiber SWIPES pad, and the Lift&Go becomes a great solution for hard floors.
The gift bag also contains the Hand Vac 2.0, a reboot of the original hand vac that earned Dirt Devil fame in the 1980s. It's updated with new sleek styling and a bagless container, but retains the original design with the powerful brushroll.
But Dirt Devil isn't stopping with the Gift Bag. The brand has already launched a tongue-in-cheek social campaign with videos featuring a mythical "vacuum trainer" who puts the machines through their paces in the company's gym. The tag line? "Dominating the ESPY Awards Gift Bag." Watch them all at www.youtube.com/user/DirtDevilVac or follow @DirtDevil on twitter where, using the #HumbleWins hashtag, the brand will be suggesting that millionaire athletes can stay humble just by picking up a vacuum.
*based on consumer reviews giving 4.4 (out of 5) star average on DirtDevil.com and 4.1 (out of 5) star average on WalMart.com as of 7/14/2014
CONTACT: Patrick Coleman, 440.996.2227, Patrick.Coleman@ttifloorcare.com
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