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Parents, Teachers Brace To Spend More On Back-To-School

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MILLCREEK—“Back to school is a lot like black Friday,” Target team member Deanna Watkins says.

But Moms, Dads, teachers and students are seeing lots of greens, yellows and blues all in the form of school supplies. Millions are flocking to retailers eager to get their hands on new gear.


“I do look for the sales,” shopper Chris Kuzmin says. “If there is a sale, I will hit the sales for all the school supplies."

$75 billion dollars is what we Americans will spend on back to school this year. That’s up three percent, according to the National Retail Federation.

The average family is projected to spend $670, up five percent from 2013. College students are projected to spend $916, up 10 percent.

"We do have a lot more to get I feel,” college student Santana Starr says. “Especially if you have your own place, and a lot of classes, it all depends."

One driving point is that many required school supply lists are growing year after year.

"Now they have to buy it on their own because classrooms are having trouble with funding and everything so it’s really hard to supply the classrooms so parents now have to make sure that they're children have all of this," Watkins says.

Linda Branton, mother of two daughters, will be just fine reusing supplies from last year.

"We actually got a whole brochure from our previous school with an enormous list but we are saving some of our stuff from last year, our backpacks will still be good for a year and that’s a big expense,” Branton says. “Sometimes we save some items to buy until after the school year to see if they're really needed so we are really careful about that."

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